5 Ways to Find the Most Searched Keywords

Identifying the most searched keywords in your niche or industry is crucial for SEO, content planning, and digital marketing campaigns. A keyword with a high search volume can potentially bring more traffic to your website, enhance brand visibility, and increase conversions. Here are five practical ways, both free and paid, to discover the most searched keywords.

1. Google Trends (Free)

Features:

• Provides insights into trending topics globally or in specific regions.
• Allows users to compare multiple keywords to see which has more search interest over time.
• Offers related queries and topics, which can be useful for expanding keyword research.

How to use:

1. Visit Google Trends.
2. Enter your keyword(s) in the search bar.
3. Adjust the time frame, location, and category as needed.
4. Analyze the results for search interest over time and related queries.

2. Google Keyword Planner (Free with Google Ads)

Features:

• Directly integrated with Google Ads, making it easier to plan campaigns.
• Provides search volume, competition data, and bid estimates for keywords.
• Suggests keyword ideas based on a seed keyword or URL.

How to use:

1. Access Google Keyword Planner.
2. Choose “Discover new keywords” or “Get search volume and forecasts.”
3. Enter keywords or a URL to get related keyword ideas and their search volumes.

3. Ubersuggest (Freemium)

Features:

• Offers keyword suggestions, search volume, competition data, and more.
• Provides content ideas based on the keyword.
• Shows the top-ranking pages for a particular keyword.

How to use:

1. Visit Ubersuggest.
2. Enter your keyword.
3. Browse through keyword ideas, SEO difficulty, paid difficulty, and more.

4. Ahrefs’ Keywords Explorer (Paid)

Features:

• One of the most comprehensive keyword research tools.
• Provides keyword difficulty, search volume, click metrics, and global volume.
• Offers thousands of keyword ideas, including questions, phrases, and more.

How to use:

1. Access Ahrefs’ Keywords Explorer.
2. Enter your keyword.
3. Analyze the overview, keyword ideas, SERP overview, and other tabs for in-depth insights.

5. SEMrush (Paid)

Features:

• Comprehensive digital marketing tool, including keyword research.
• Offers phrase match and related keywords.
• Provides keyword trends, CPC, competition, and more.

How to use:

1. Visit SEMrush.
2. Enter your keyword in the search bar.
3. Explore the keyword overview, phrase match, related keywords, and more.

Conclusion

Finding the most searched keywords is a blend of understanding your target audience’s interests and leveraging the right tools to unearth keyword gold mines. Both free and paid tools can provide valuable insights; however, your choice depends on your needs, expertise, and budget. Remember, while search volume is crucial, always consider user intent and relevance to ensure that you’re not just attracting traffic but the right kind of traffic.